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Social Media Content Designer

Job Description:

Social Media Content Designers use current graphic design best practices and software to produce social media content for Likeable Local’s customers. The content is visually-optimized for Facebook, Twitter, LinkedIn, and Instagram. Working closely with the Content Manager, they ensure graphics and ad copy convey unified themes. Social Media Content Designers also create graphics that meet specific commercial or promotional needs for Likeable Local, such as logos, business cards, website design, videos, and emails that communicate the overall brand message of the company.

Social Media Content Designers report directly to the COO and will be responsible for overseeing that the below tactical, qualitative, and strategic goals are met on a monthly basis.

Tactical Goals:

  • Creation of visual social media content for all customers.
  • Development of all branded materials for Likeable Local.

Qualitative Goals:

  • Communicate the Likeable Local’s brand promise through high-quality graphics.
  • Work quickly without sacrificing quality.
  • Demonstrate a complete understanding of current graphic design software.

Strategic Goals:

  • Continuously improve upon existing branding and innovate how Likeable Local is presented on and offline to win new customers.
  • Contribute new ideas on how content and advertisements can be improved for customers.

Roles and Responsibilities:

  • Create visually-appealing social media posts optimized for Facebook, Twitter, LinkedIn, and Instagram.
  • Provide support for overall strategy and implementation for 50+ content categories.
  • Design custom posts and ads that build brand awareness and drive business leads.
  • Gather and implement feedback from content writers to better social media strategy.
  • Create graphics that meet specific commercial or promotional needs for Likeable Local.

Skills/Qualities:

  • Background in Social Media, Graphic Design, or Marketing-related field.
  • Strong knowledge of best practices in social media and graphic design required.
  • Ability to create compelling images with text overlays that drive social media engagement.
  • Strong communication skills (both verbal and written) and grammatical proficiency a must.
  • Sense of wit, creativity, and humor a must.
  • Experience in social media graphic design for a company or brand preferred (but not required).
  • Ability to multi-task and work under pressure in a fast-paced environment.
  • Strong time-management and organization skills.
  • Must have own laptop and access to software for this position.
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